Southern Will's Beginnings

   As a Florida native to the Indian Rocks Beach area, the founder of Southern Will®, Bill Wargin, developed a passion for the saltwater, outdoor lifestyle early in life. From a young age, you could find Bill riding his bike with a bait bucket on the handle bars, a fishing rod in his hand and a backpack carrying his trusty cast net to the nearest dock, beach or mangrove shoreline. Imagine slowly moving through the most beautiful mangrove lined, back country waters mother nature has to offer. Breathing in the fresh sea air, hearing nothing but the swirl of a red...

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